Saturday, September 12, 2009

Fashion Week Amenities: Hautelook Lounge

With the end of the recession and the return of some degree of wealth, one of the nicest comeback for fashion week is the emergence of full-amenity lounges. Show-goers can bunk their tired feet in between shows.

One such sweet places is the HauteLook lounge, atop the Bryant Park hotel penthouse. The lounge is sponsored by a Los Angeles-based members-only web site offering limited sale event. Think Gilt Groupe but with a LA spin. VP Carlota Espinosa did a good job making sure the space is welcoming (they actually feed us! What a glorious return to see fashionistas eating.) and functional to promoters as much as possible. Over the course of five days, attendees would get a chance to hopnop with childrenswear designer Lucy Sykes for a special playdate, along with meeting cosmetic distributor Comptoir Sud Pacific who promotes organic fragrances from France. There are several press previews as well - Felix Rey and Alvin Valley to name a few.

We LOVE being pampered. Thank you for that Socal hospitality, and for giving us a space to chill in an otherwise hectic week! -- Edith Moy.

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