How does one make a strappy bondage dress look new season after season? Such is the dilemma facing Herve Leger designer Lubov Azria. Yet, Azria surprises us with pretty renditions of swimsuits and flappy dresses that channel Azzedine Alaia. For Spring 2010, the Herve Leger girl is sexier than ever.
Azria, of the BCBG fame, sent down the runway some of the most amazing swimsuits we've ever seen. Everything is covered, but the strategic bondage gives the swimwear more va-va-voom than the skimpiest bikini. We took a liking to a bone-colored swingy dress that channeled early 80s Alaia, but we loved seeing a white skeletal dress that hugged the body at all the right places. And don't get us started about those wicked platform boots pairings!
Azria is at a crossroad with delivering three distinctive collections under the Max Azria family while maintaining the true spirit of the Herve Leger house (Max Azria bought the label from Leger in 1998). She did it well this season. We can see the beaded cocktail numbers being worn on red-carpet-stomping starlets, or the daring skeletal minis on socialites who want to show the paparazzi a bit of a sexy kick. -- Edith Moy.