Sunday, June 6, 2010

Costello Tagliapietra for Uniqlo: An Interview with The Fashionable Matilda

On the morning of May 20th, The Fashionable Matilda joined the line of fans waiting for the launch of Uniqlo’s collaboration with the New York-based design team, Costello Tagilapietra (www.costellotagliapietra.com). Uniqlo’s last Designers Invitation Project, +J with Jil Sander, offered shoppers a collection of smart, lean, well-tailored looks for men and women. Costello Tagilapietra’s collection — a line of chic dresses in a palette of urban neutrals and subtle colors — feature the soft draping and distinctive silhouettes that are their signature. From what we witnessed, the smart, stylish dresses attracted women of all ages. At an ultra-affordable price point, no dress tops $39.99. During these lean times, what more could a budget-conscious fashionista ask for?

The shopping was fast and furious, with the Uniqlo staff restocking the racks at regular intervals. The Fashionable Matilda staffers made sure we had secured our purchases before approaching Costello Tagliapietra for a quick interview. Just before we spoke to the charming, friendly design team, we spied them taking a moment to adjust a few of the dresses so they draped properly and showed well. Well-hung or not, seconds later, they were snatched off the rack!


Jeffrey Costello and Robert Tagliapietra, of Costello Tagliapietra


The Fashionable Matilda: Is this the same collection for Uniqlo that's in London and Japan?
Robert Tagliapietra: Yes, it’s launched everywhere and so this is the last launch. It’s been doing really well.

FM: So, is it satisfying to do the last launch in New York?
RT: Yes, in a sense.
Jeffrey Costello: It’s our hometown.

FM: Well you’ve had so much success with the line, so I guess this is just icing on the cake. Do you think you’ll do more with Uniqlo?
JC: We’d love to.
RT: Yes, we’d love to, we’re totally open to it. I think it was such a good match.
JC: A good partnership.

FM: It sounds like you've got the right person in mind for this line — well, based on my shopping…
RT: It’s sort of like the girls who… (There’s a pause when a few fans ask for pictures.) Our dresses, although we like to think about them as day and night, most women wear them at night because it’s a little more special. We wanted to think about this as — what the girls we’re around all day, what they would wear during the day — what that Costello dress looks like for daywear, but still treat it the same way, with the same respect. We did the patterns, we wanted that same feel of our brand.

FM: It’s very distinctive -- the cuts are beautiful, and they fit very well.
RT: Thank you.

FM: And the colors too, for a practical girl...
RT: Yes, but there are moments where you'll find the Costello colors that we’ve pulled from past seasons.

FM: Was pattern something you wanted — for the universality of the line — to keep out of the collection?
RT: It was the first one (collection) so we wanted to have a clean statement.

FM: Let the cuts speak for themselves?
RT: Yes, because Uniqlo didn’t really have a dress collection in house yet, so we were defining that moment for them. We’re minimalists at heart — although we’ve been working with patterns lately, that clean statement is always a good fresh statement, and a good first statement.

FM: Well, thank you very much! And now your public is waiting for you, so thanks!
RT: Thanks, so nice to meet you!
FM: Thanks for the collection!

Thank you Jeffrey Costello and Robert Tagliapietra, for taking the time to talk with The Fashionable Matilda! Congratulations on your smashingly successful line for Uniqlo!

Dresses can be found online within Uniqlo’s “New Dress Everyday” campaign, (http://www.uniqlo.com/dress/us/).

- Julie Yee










Photos: Julie Yee

Saturday, June 5, 2010

Mercedes-Benz Fashion Week: Fall 2010


Despite the snow and the cold, the show must go on, the last at Bryant Park... While we're behind on our posts, we wanted to share some of the highlights.





Photo: Julie Yee


BCBG Max Azria: Fall 2010








Photos: Frazer Harrison/Getty Images for Mercedes-Benz


Richard Chai: Fall 2010

Photos: Jemal Countess/Getty Images for Mercedes-Benz


Toni Maticevski: Fall 2010


Photos: Slaven Vlasic/Getty Images for Mercedes-Benz


Ports 1961: Fall 2010


Photos: Frazer Harrison/Getty Images for Mercedes-Benz


MIK CIRE by Eric Kim: Fall 2010


Photos: Fernanda Calfat/Getty Images for IMG


Twinkle by Wenlan: Fall 2010



Photos: Frazer Harrison/Getty Images for Mercedes-Benz


Lela Rose: Fall 2010


Photos: Jemal Countess/Getty Images for Mercedes-Benz


Rebecca Taylor: Fall 2010


Photos: Frazer Harrison/Getty Images for Mercedes-Benz


Hervé Leger: Fall 2010




Photos: Jemal Countess/Getty Images for Mercedes-Benz


Tracy Reese: Fall 2010


Photos: Jemal Countess/Getty Images for Mercedes-Benz


Perry Ellis: Fall 2010


Photos: Frazer Harrison/Getty Images for Mercedes-Benz


Tibi: Fall 2010


Photos: Jemal Countess/Getty Images for Mercedes-Benz


Nanette Lepore: Fall 2010


Photos: Stefan Gosatti/Getty Images for Mercedes-Benz

— Julie Yee