Saturday, August 21, 2010

NY Fashion Week: Lincoln Center's New Check-in System

September is coming. For fashionistas in our fair city that mean one thing - New York Fashion Week! While it's not news that Fashion Week has moved to Lincoln Center, what comes along with the move is a new computerized check-in system for participants.

As first reported by New York Magazine, "the system is meant not only to help keep crashers out, but mostly to help designers track who went to their shows. While people may have gone into some shows in the past with paper invitations in hand, without checking in, this season, everyone has to check in to every show using the new computerized system."

Here's the skinny (from NYMag The Cut):

Check-in method No. 1: Press credentials.
This season, press credentials come with a unique bar code and pretty photo of their owner. If you have press credentials and are RSVP'd under your name for a show, you can scan your bar code at the airport-esque kiosk, get a printout of your seat assignment, and be on your way. The photos are to prevent the credentials from getting passed around to or stolen by people who shouldn't have them. If you try to get past security at the entrance with someone else's credentials that you found on the ground or something, guards may not let you in. 

Check-in method No. 2: E-mail proof of seating assignments.
Individuals RSVP'd for shows will receive seating confirmation via e-mail. These will get you past Lincoln Center security guards. The e-mail will have a bar code that attendees can scan at the kiosks to print seat assignments and get in. If, last-minute, you are not able to go to a show, you can alert the show's PR team and send a substitute with your e-mail. The bar code on the e-mail can be scanned from a smartphone or a printed piece of paper. Once your seat is scanned in, if a devious person who shouldn't have the ticket gets their hands on it and tries to scan it in, they won't be able to.

Check-in method No. 3: Talk to a PR person.
In case technology fails you, real people will be on hand to check you in. However, this season, they'll have computers instead of tedious gigantic binders full of lists. But again, once you're checked into the online system, no one else can get in under your name.

Source: New York Magazine

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